This should make Shane's day.![]()
EA slashes prices on sports games
Heavy competition from ESPN forces cuts; analyst says move "clearly not a sign of strength."
November 9, 2004: 9:29 AM EST
Starting Tuesday, EA's (Research) "Madden NFL 2005," "NBA Live 2005" and "NHL 2005" will sell for $29.95. "NCAA Football 2005" will sell for $39.95. "Madden," "NCAA" and "NHL" had been $49.99, and "NBA Live" was $39.99.
The cuts bring EA's prices closer to those of the ESPN line of sports titles from Sega Sammy Holdings Inc. and Take-Two Interactive Software Inc. (Research), which sell for $19.99 each.
"Obviously EA's needing to be defensive and so I guess they're showing their willingness to defend their position in the category," said Stewart Halpern, an analyst at RBC Capital Markets. "(It's) clearly not a sign of strength."
EA said "Madden" had already sold 4 million copies, "NBA Live" had sold more than 2 million copies and "NCAA Football" had sold just under 2 million units.
Analysts estimate the ESPN franchises together have sold more than 2 million units.
Copyright 2004 Reuters All rights reserved.


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I really enjoy watching baseball and football and I enjoy the ups and downs of rooting for my team season in and season out. 
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