I believe you're thinking of the idiotic EZ-D. I love this quote:
Originally Posted by flare
Since the disc was capable of being used in any standard DVD player, the manufacturers hoped it would succeed where other time-limited DVD technologies, such as DIVX, failed. Test marketing began on August 2003 and was canceled early when consumers rejected the concept.
I love it--the 'you own nothing' concept extended to the real world. I'm guessing that this is Microsoft's lame attempt to ressurrect this tech that people OBVIOUSLY don't want. I do hope they sink lots of cash into it the way the company I work for did (and, wisely, no longer does).
"It only takes twenty years for a liberal to become a conservative, without changing a single idea." --Robert Anton Wilson